Role of Digital-Mass Media on Psychology and Behaviour of the Society: A Critical Study

Abstract

The modern generation of 21st century is exposed to the variety media like never before and the amount of
time that they spend in front of screens is unprecedented. For the generation of previous century, the source
of mass media (audio-visual) was limited to television. Such a generation that was spending excessive time
before the screen was referred to as a „couch potato‟ generation, however, this couch potato generation was
limited to a minority section of a 20th century. Nevertheless, in 21st century, especially after the invention of
internet and smart phones, the mass media is made available to the masses all planet with unprecedented
portability and mobility. This excessive exposure to the mass media has led to a variety of reactions to the
end users, specially the younger users of such media. The present paper aims at exploring the impact of
Mass Media on Human Behavior in general children and young adults in particular. The paper will also look
into the aspect of adverse effect of social media on children and young adults.