Analysing customer satisfaction: Consumer behaviour of young persons in the textile industry
Keywords:
consumer behaviour, customer satisfaction, clothing purchase, textile industryAbstract
The sector of clothing in India is represented by different markets which differ as for the qualitative,
quantitative and functional characteristics that they have. Clothing and footwear constituted in 1998 10% of
consumer expense and based on estimates and econometric studies will be marginally ascending until 2010
and will reach 11, 6(source: “Data processing” Indian national organisation of statistics, National Accounts
and Estimates). This percentage shows that clothing is one of the biggest consumption categories, and this
fact makes young people a very important customer target group because they are the ones who spend a lot of
money on clothing but also because the latest fashion trends and most of the innovations in the textile industry
are related to them.
Downloads
References
Survey: Kroeber – Riel / Weinberger, Konsumententenverhalen – TECHNISCHE UNIVERSITÄT
MÜNCHEN (TUM)
Survey: Systematically varying consumer satisfaction and its implications for product choice - Shaun
McQuitty New Mexico State University, Adam Finn University of Alberta, James B. Wiley Victoria
University
http://www.ama.org (American Marketing Association )
G. Siomkos (Ph.D) / Consumer Behavior and Strategic Marketing, Stamoulis publications, 1999.
Philip Kotler, Marketing Management, Interbooks publications, 2000.
Defining customer satisfaction / Joan L. Giese Washington State University Joseph A. Cote
Washington State University / Academy of Marketing Science Review Volume 2000 No. 1 Available:
http://www.amsreview.org/articles/giese01-2000.pdf Copyright © 2002 – Academy of Marketing
Science.
www.statistics.gr / National statistical service
Raval, Navjyot, Meeta Mandaviya, and Alpesh Gajera. "An Empirical Study on Financial Performance Analysis of selected Equity stocks of Indian Pharmaceutical Industry." Ilkogretim Online 20.5 (2021).
