STUDY ON CONSUMER PERCEPTION TOWARDS AIRTEL BROADBAND IN AHMEDABAD CITY
Keywords:
Broadband, Airtel, Consumer, PerceptionAbstract
Consumer perception is a measure of consumer approach to products, services or brands. Though it has always been smart to keep the consumer happy, but consumer perception has become popular with the total quality movement in 1980. Consumer perception is a word, which shows how to meet the needs of a customer, or the way to overcome customer expectations. This study is primarily focused on understanding the level of consumer perception of Airtel broadband in Ahmedabad. In order to understand the level of customer preference in relation to Broadband connection and to provide better services to its customers, the results of this stock can be utilized by Airtel to increase their market share and brand image. This letter also attempts to understand the brand awareness, competitive power of the company and the problems faced by the customer, which helps the company to take appropriate measures to solve the problems. Ahmedabad city's 200 consumers have been targeted to understand and understand the perception of consumers towards Airtel broadband.
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