THE INFLUENCE OF SOCIAL MEDIA ON WOMEN’S POLITICAL PARTICIPATION: AN OVERVIEW
Keywords:
Social media, Women, Political participation, Political activismAbstract
Social media is becoming a potent weapon for influencing both men's and women's political engagement. It has altered how people access information, participates in politics, conduct political campaigns, and disseminate information. Facebook, Twitter, Instagram, YouTube, and other social media platforms have made it simpler for politicians and parties to reach a larger audience and interact with voters directly. Users of social media can produce and distribute their own material. It's possible that women politicians are better able to engage the public than men since they need to possess exceptional talent and charisma to thrive in the traditionally male-dominated world of politics.
In the digital era, women's political participation has expanded across the Western Mediterranean, particularly in Algeria, Egypt, Morocco, and Tunisia. Ten to twelve per cent of the political parties in India had women as members in the 1990s, which was still a low level of female engagement. The United Women's Front party was founded in 2007 and has pushed for raising the ratio of seats reserved for women in parliament to fifty per cent. Indian women have also taken the initiative to start their own political parties. Using secondary data, the study analyses, and the impact of social media use on Indian women's political participation.
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