Library Service Marketing Using Digital Tools
Keywords:
MARKETING OF LIBRARIES, MAERKETING PLAN, PROMOTING LIBRARY RESOURCES, STRATEGIC PLANNING, SWOT ANALYSISAbstract
The explosion of e-Journals and other online assets has made numerous difficulties for libraries. Utilization of general web indexes is expanding, and the importance of the library to clients is being addressed. One issue that is regularly ignored is the manner by which the library should showcase itself to another age of technically knowledgeable clients. Essential showcasing ideas, including how to figure a promoting plan are introduced just as a gander at one library's present advertising endeavors.
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www.tandfonline.com › doi › pdf
https://www.tandfonline.com/doi/full/10.1080/03615261003625729
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