Navigating E-Banking: Unveiling Customer Perspectives in Gujarat's Commercial Banks
Keywords:
E-Banking, Customer Perspectives, Gujarat, Commercial Banks, Perception Analysis, Convenience, Customer SatisfactionAbstract
In the dynamic landscape of Gujarat's commercial banking sector, the advent of e-banking services has brought about significant changes in the way customers interact with financial institutions. This study aims to uncover the perspectives of customers towards e-banking services and explore potential associations between their demographic profiles and perceptions. The research objectives are twofold: firstly, to analyse the perception of customers towards e-banking services, and secondly, to investigate any associations between the demographic profile of customers and their perceptions regarding e-banking services. A sample size of 100 customers from commercial banks across Gujarat was selected for this study. Through structured surveys and interviews, data was collected to delve into the viewpoints of customers regarding various aspects of e-banking services and their implications. The findings of this study reveal nuanced insights into the perspectives of customers on e-banking services. Customers' perceptions are shaped by several factors, including convenience, security, and accessibility.
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