CORONA: AN EFFECT ON CONSUMER SATISFACTION WITH SPECIAL REFERENCE TO WOMEN USING HIMALAYA BABY CARE PRODUCTS

Abstract

The aim of this study is to investigate the consumer satisfaction with special reference to Women who using Himalaya baby care products and their satisfaction remains the same in the time of Covid-19 effect. Today’s market is a more customer oriented in the sense all the business operations revolve around satisfying the customers by meeting their needs through effective service. When it comes to babies, things are expensive and companies are always looking to develop the most cutting edge products. Parents are constantly concerned with getting the best products in the market and doing everything right so that their child is safe and sound. For examine the satisfaction of the Women consumer, the researcher has to examine the satisfaction components and all those components are works in same as in before and after covid-19 towards using Himalaya baby care products. To test the research model, researcher framed a structured questionnaire and with collected data analyzed by percentage analysis. The study reveals that the effect of the satisfaction on repurchasing intention is giving greater results for capture the market in the study area.