Consumer Buying Behaviour Regarding Life Insurance Products

Abstract

consumer buying behaviour are divided in to three part which is pre-purchase buying behaviour, purchase buying behaviour, post-purchase buying behaviour for the study. Researcher has main objective set in three deferent parts for the study relationship between demographic factors and pre-purchase behaviour, demographic factors with purchase behaviour and demographic factors with post purchase buying behaviour. Researcher has collected data from the 500 structure questionnaire for the study. Researcher asks more than 30 questions to the respondents in which 10 demographic and other study variables or (questions) for the study.