Bhavik U. Swadia. “Impact of Advertisement on Buying Behaviours of the Consumers: Study of Cosmetic Industry in Ahmedabad City”. Vidhyayana - An International Multidisciplinary Peer-Reviewed E-Journal - ISSN 2454-8596, vol. 1, no. 1, Aug. 2015, https://j.vidhyayanaejournal.org/index.php/journal/article/view/132.