Research On IT and CRM Banking

Abstract

Information Technology plays a significant role in the education construction of student profile. The main intend of this research was to study and point important issues regarding the use of information technology (IT) in enhancing learning in higher education. The interaction between human and computer supports the idea of designing, evaluating and implementing the interactive computer systems for human use. For most students’ information technologies (IT) are essential for both the place of work and activities in everyday lives. Information technologies are part of how the students achieve knowledge, how they communicate and understand with each other. The main requirement for students to benefit from this novelty depends on the level of achievement and understanding of these fundamental technologies and achieving essential technological skills.  In a competitive marketplace where businesses compete for customers, CRM is seen as a key differentiator and increasingly has become a key element of business strategy. Organizations are increasingly interested in retaining existing customers while targeting non-customers; measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace. This paper explores the traditional approaches to implementing CRM projects in the banking or financial industry. It also highlights the major issues facing the industry in implementing such solutions. Additionally, the paper describes the SAS Banking Intelligence Solutions, and how these solutions can be used to lower CRM costs and to provide a better understanding of an organization’s customer base.