INVESTORS’ PERCEPTIONS ON MUTUAL FUNDS: AN INDIAN PERSPECTIVE

Abstract

Mutual funds are most appropriate investment for an investor as it offers a chance to invest in a diversified, professionally managed basket of securities at a reasonably low cost. It has become important to study mutual fund from a different angle, which is to emphasis on investor‟s perception. This Study attempts to find out the significance of demographic factors of population such as gender, age, education, occupation, income, investment over several elements of investment decisions. The study is focused on understanding the investor‟s perception and the preferred mode of communication which majority of the investors use for assessment of the information of the mutual funds with respect to the various demographic variables.