Application of AHP in Evaluating College Selection Criteria Among Undergraduate Students in Mumbai

Abstract

Students in Mumbai face a complex situation when it comes to choosing a college, as they have many different factors to consider. This choice is not just about picking a college; it involves looking at various important aspects like the college's academic reputation, its location, the costs involved and the facilities it offers. Each student has their own views and priorities, which can make the decision-making process quite challenging. This study explores how the Analytic Hierarchy Process (AHP) can be used as a method to evaluate these college selection criteria more systematically. AHP helps by breaking down the decision into a structured model where students can rank the importance of each factor. This way, the research identifies which factors are most influential in guiding students' choices and provides recommendations for colleges to better align their offerings with what students truly want. By using AHP, students can make more informed decisions that reflect their personal priorities and needs in their educational journey.