Programmes for Economic Development in Gujarat State

Abstract

Business is dynamic practice every is dynamic practice and therefore every aspect related to business is dynamic. In fact, the fundamental activities like marketing are also found dynamic. According to Philip Kotler the marketing thought has evolved in following pattern

Production concept

Product concept

Selling concept

Marketing concept

Societal Marketing concept

In production concept heavy production activities were undertaken and in product concept, product features where in focus. In selling concept, aggressive selling activities were introduced and in marketing the customer became the god of the market and marketers started pleasing her.