Asst. Prof. Urmi Kushwah (2024) “THE ROLE OF ARTIFICIAL INTELLIGENCE IN PERSONALIZING CONSUMER EXPERIENCES: A STUDY ON PREDICTIVE ANALYTICS IN THE E-COMMERCE SECTOR”, Vidhyayana - An International Multidisciplinary Peer-Reviewed E-Journal - ISSN 2454-8596, 10(s1), pp. 298–320. Available at: http://j.vidhyayanaejournal.org/index.php/journal/article/view/1961 (Accessed: 14 November 2024).