ASST. PROF. URMI KUSHWAH. THE ROLE OF ARTIFICIAL INTELLIGENCE IN PERSONALIZING CONSUMER EXPERIENCES: A STUDY ON PREDICTIVE ANALYTICS IN THE E-COMMERCE SECTOR. Vidhyayana - An International Multidisciplinary Peer-Reviewed E-Journal - ISSN 2454-8596, [S. l.], v. 10, n. s1, p. 298–320, 2024. Disponível em: http://j.vidhyayanaejournal.org/index.php/journal/article/view/1961. Acesso em: 14 nov. 2024.